The World Economic Forum (WEF) released THE TRAVEL & TOURISM COMPETITIVENESS REPORT 2019. This year's report covers 140 countries and regions around the world. Spain, France, Germany, Japan, the USA, the UK, Australia, Italy, Canada and Switzerland are among the top 10 countries and regions in the overall global travel competitiveness rankings. China ranks 13th in the global travel competitiveness rankings, with a score of 4.9, up two places from 2017.
Europe remained the most competitive region, with six of the top 10 places, according to the report. Spain, France and Germany are also in the top three.
Spain, which topped the list for the third year in a row, was named the most competitive tourist destination for its beautiful coast, unique cuisine and culture. Spain has more than 3,000 miles (4,828 kilometers) of coastline and at least 48 UNESCO World Heritage Sites. In terms of tourism, Spain is the most competitive economy and the second most visited country in the world. In addition, Spain in recent years to develop the tourism economy, tourism revenue has accounted for half of the national income.
The UK was the only one of the top 10 countries to fall in the rankings, this is mainly due to the decline in the UK business environment score and international openness. Brexit and the fall in the value of the pound have reportedly made the UK a less attractive tourist destination this year, it dropped to sixth place from fifth.
This time, the Asia-Pacific region also performed strongly, following Europe as the second most competitive region. Japan was the highest overall, at 4th place. The top three countries in the Asia-Pacific travel competitiveness rankings are Japan, Australia and China.
In addition, the World Economic Forum has ranked countries in terms of the tourism environment, tourism policies and conditions, infrastructure and human and natural tourism resources.
Of the 140 countries and regions in the world, Finland is the safest, followed by Iceland, Oman (at the southern end of the Arabian Peninsula) and Switzerland (fourth) in terms of safety in the tourism environment.
In the asia-pacific region, Japan is ranked 13th, South Korea 30th and China 59th. El Salvador, a Central American country, came in at the bottom of the list, making it the world's most unsafe destination.
It is worth mentioning that in terms of human tourism resources and business travel, China scored a full score of 7, ranking first among 140 countries and regions. In addition, China has advantages in natural resources, travel costs, and human resources.
The World Economic Forum publishes a report on tourism competitiveness every two years. According to the report, there are 14 measures of the ranking Including Business Environment, tourism safety, health care, human resources, communication readiness, tourism policy priority, international openness, price competitiveness, sustainable environment, airport facilities, road and port facilities, tourism service facilities, etc.